Friday, April 23, 2010

How Not to Attract Customers

Recently, while in the mall, I witnessed perhaps the worst method of engaging customers: by haranguing their political beliefs.

An employee of on of those cell phone kiosks spotted a mall customer walking by, and he or she must have been wearing something which denoted support of Obama (there are pins, shirts, posters, as much merchandise as I still have from the Spice Girls heyday). In response to this, he asked, "What has he changed?" Keep in mind, this person had not spoken to this employee, he was merely yelling out at a passerby. And he wasn't offering a hand massage or roasted nuts like most other extroverted kiosk-ers.

Now, call me crazy, but this doesn't seem like the best way to attract customers. But how could this be considered normal? Have we become so politically fractured that pulling a Glenn Beck (or a Keith Olbermann) on unsuspecting passersby is considered acceptable, even a good idea, especially when at work (no matter what your job)?

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